Tune in Whenever You Want: How TV Marketing Has Changed in the On-Demand Era

This is the fourth installment of a five-part series examining the transformation of television as the industry prepares to celebrate the Primetime Emmy Awards on Sept. 19.

Each fall, as part of a long-held ritual, TV networks release dozens of new programs — and dozens of gimmicks, promotions, and marketing schemes to call attention to them.

In years past, CBS tattooed supermarket eggshells with show logos and dispensed cups of yogurt with flavors like “Sheldon’s Bazinga Blueberry” to hawk “The Big Bang Theory.” Fox dispatched pounds and pounds of Halloween candy to media reportes to tout “The Simpsons’ ” annual “Treehouse of Horror” Halloween special. The CW lined up

→ Continue reading at Variety

Similar Articles


Most Popular

What to expect at Google's Pixel 6 launch event

Google has shared quite a few details of the Pixel 6 series, but it hasn't revealed everything ahead of its October 19th event. Just...

New trailers: The Beatles: Get Back, Narcos: Mexico, The Batman, Hawkeye, and more

Happy Succession day to all of us who are celebrating, the show returns tonight and I look forward to being welcomed back by the...

Meet 'Flippy': The robot that's cooking burgers at this Shoreline restaurant

The autonomous robot by Miso Robotics will be grilling up burgers and fries at CaliBurger's new Shoreline location. SEATTLE — Would you trust...