Tumblr is downscaling after failing to ‘turn around’ the site

/ It’s planning to devote smaller teams toward improving core features, and we might say goodbye to Tumblr Live.

By Adi Robertson, a senior tech and policy editor focused on VR, online platforms, and free expression. Adi has covered video games, biohacking, and more for The Verge since 2011.

Illustration: The Verge

Tumblr is downscaling its ambitions after failing to reach goals for a new audience, aiming to move some staff members to other divisions of parent company Automattic. A leaked memo, which circulated on Tumblr and was confirmed in a Verge comment by Automattic CEO Matt Mullenweg, says that “the majority” of Tumblr’s non-support, safety, and moderation

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