Tubi’s new redesign wants to push you down the rabbit hole

/ Tubi says its new ‘turple’-forward brand identity is all about encouraging viewers to fall down rabbit holes to find exciting shows and movies to watch.

By Charles Pulliam-Moore, a reporter focusing on film, TV, and pop culture. Before The Verge, he wrote about comic books, labor, race, and more at io9 and Gizmodo for almost five years.

Tubi’s new logo and signature shade of “turple.” Image: Tubi

Tubi knows that people fire up its app just to see what happens to be streaming rather than to search for one specific thing, and the platform is trying to embrace that reality about itself in the form of a playful new brand

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