‘Tom and Jerry’ Set As First Foreign Film to Hit China Post-Chinese New Year

Warner Brothers’ live action-animation hybrid film “Tom and Jerry” has quietly locked in a Feb. 26 release date in China, which will make it the first foreign film to hit theaters in the wake of the Chinese New Year.

The lunar new year public holiday, which this year ran from Feb. 11 to 17, is typically the most lucrative movie-going week of the year, and thus one of the most competitive. Authorities impose an unofficial blackout on imported films during the period as a protectionist measure to ensure strong sales for local content.

Most years, the major Chinese New Year tentpoles hold sway over the box office for weeks

→ Continue reading at Variety

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