TikTok Urges Global TV Community to Use Platform as ‘Discovery Engine’ to Build Awareness Around IP

TikTok may be one of the foremost social media platforms in the world, but the service still remains relatively opaque for much of the international TV industry. At Singapore’s Asia TV Forum, TikTok’s global head of sports and gaming Harish Sarma tried to connect the dots between the platform’s audience and how producers and distributors might go about reaching them, emphasizing engagement over strict monetization.

In his Wednesday keynote — one of the most anticipated sessions of ATF this year — Sarma shared that the platform’s goals of engagement, awareness and serving as a discovery engine were pillars that “frankly, a lot of the folks in this

→ Continue reading at Variety

Similar Articles

Advertisment

Most Popular

A24 Closing on Deal for Sundance Midnight Breakout ‘Talk to Me’ (EXCLUSIVE)

A24 is in final talks to acquire the North American rights to “Talk to Me” after the feature’s debut at the Sundance Film...

Hulu Drops Justin Roiland From ‘Solar Opposites’ and ‘Koala Man’ After Domestic Violence Charges

In the wake of Adult Swim cutting ties with “Rick and Morty” co-creator Justin Roiland due to domestic violence charges, Hulu has dropped...

N.F.L. Playoff Predictions: Our Conference Championship Picks

In two evenly matched games, Jalen Hurts and the Eagles will try to outwit the 49ers’ dizzying defense before Patrick Mahomes attempts to reverse...