TikTok Urges Global TV Community to Use Platform as ‘Discovery Engine’ to Build Awareness Around IP

TikTok may be one of the foremost social media platforms in the world, but the service still remains relatively opaque for much of the international TV industry. At Singapore’s Asia TV Forum, TikTok’s global head of sports and gaming Harish Sarma tried to connect the dots between the platform’s audience and how producers and distributors might go about reaching them, emphasizing engagement over strict monetization.

In his Wednesday keynote — one of the most anticipated sessions of ATF this year — Sarma shared that the platform’s goals of engagement, awareness and serving as a discovery engine were pillars that “frankly, a lot of the folks in this

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