TikTok pushes further into streaming with new artist accounts

/ These verified accounts come with various tools to deepen engagement and improve discoverability.

By Sheena Vasani, a writer covering commerce, e-readers, and tech news. She previously wrote about everything from web development to AI at Inside.

Illustration by Nick Barclay / The Verge

TikTok on Thursday launched artist accounts. These accounts can be activated by any musician and come with tools to help artists reach new fans and increase engagement with existing ones.

One of the new features, the Music tab, curates catalogs for artists and automatically adds new music so fans can more easily discover their work. Meanwhile, features like “Behind the Song” offer fans a glimpse

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