TikTok, which has become a big source of new music discovery for its youth-skewing user base, is teaming up with SiriusXM and its Pandora streaming-audio division to produce cross-promotional content that will live on each of the platforms.
This summer, SiriusXM will launch TikTok Radio, a full-time music channel featuring “the trending sounds that are redefining pop culture from TikTok,” per the companies. The channel will be presented by TikTok creators, tastemakers and DJs.
Meanwhile, beginning Monday (May 24), SiriusXM’s Pandora is launching a series of exclusive hosted playlists featuring popular TikTok creators — starting with Bella Poarch — who will take listeners through their favorite songs with special
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