TikTok Is Getting a 24-Hour SiriusXM Channel, Pandora Launches TikToker-Hosted Playlists

TikTok, which has become a big source of new music discovery for its youth-skewing user base, is teaming up with SiriusXM and its Pandora streaming-audio division to produce cross-promotional content that will live on each of the platforms.

This summer, SiriusXM will launch TikTok Radio, a full-time music channel featuring “the trending sounds that are redefining pop culture from TikTok,” per the companies. The channel will be presented by TikTok creators, tastemakers and DJs.

Meanwhile, beginning Monday (May 24), SiriusXM’s Pandora is launching a series of exclusive hosted playlists featuring popular TikTok creators — starting with Bella Poarch — who will take listeners through their favorite songs with special

→ Continue reading at Variety

Similar Articles

Advertisment

Most Popular

Damon Lindelof, Matt Reeves, Oscar Sharp Team for HBO Max Fantastical Medical Drama

Damon Lindelof (“The Leftovers”), Matt Reeves (“The Batman”) and Oscar Sharp — who co-created the first film with a script entirely written by AI...

China’s techlash gains steam. Again

FIRST IT WAS fintech. fintech. Last November China’s Communist rulers abruptly suspended the $37bn initial public offering (IPO) of Ant Group, a financial-technology titan,...

When Does Track and Field Start at the Olympics? How to Watch the Events in Tokyo

There are 10 consecutive days of competition at the Olympic Stadium in Tokyo. The marathon will be held in Sapporo, where the weather is...