Ticketmaster unveiled what it says are new measures to stop scalpers by barring users and ticket brokers from making multiple accounts, requiring resellers to use taxpayer ID verification, and using AI tools for “faster assessment and cancellation of bot-purchased tickets,” as a Federal Trade Commission lawsuit filed last month continues that accuses the platform of working with resellers to elevate prices. The letter states that “Ticketmaster does more than anyone to fight bots and get tickets into the hands of real fans.”
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The announcement was made via a lengthy letter written to the senators behind the lawsuit by the company’s executive vice
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