The growth and productivity-unleashing potential of AI-powered tech systems and software was the talk of the Croisette during this month’s Cannes Lions Festival of Creativity. Much of the programming was dedicated to helping marketers, content creators and media mavens navigate what is possible now and what is coming around the corner.
Variety‘s “Strictly Business” podcast did its part with a live podcast taping in Cannes on June 18 with a conversation focused on the Converge by Deloitte service as the analytics giant expands that service to focus on sports consumers. Michelle McGuire, principal and chief commercial officer of Converge by Deloitte, and Ruba Borno, VP, global specialists and partners
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