The Real ‘Heated Rivalry’: The Competitive State of Streaming Originals

Now that the full-year numbers are in, the state of the U.S. market for streaming original TV shows and movies in 2025 can be truly understood.

And as Luminate explores in depth in its newly released “Film & TV Year-End Report,” the previous 12 months saw no shortage of surprising trends that emerged. Here’s five of the biggest surprises discussed in the latest episode of the Variety podcast “Strictly Business,” featuring a conversation with the report’s lead author, Luminate analyst Tyler Aquilina.

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