Spending hours on endless side-scrolling rows of Netflix movies or hunting through the forever-long lists of identically rated restaurants on Yelp — this can’t be the way it’s supposed to work. Part of the whole promise of the internet is that platforms and services would take the web’s infinite supply of everything — the stuff to watch, read, look at, play with, buy, eat, invest in, comment on, listen to, or have feelings about — combine it with a deep understanding of who you are and what you like, and feed back to you an endless
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