The ‘Halo’ Effect: Paramount+ Series Brings Global Audience to Streamer

Halo” is a hit built for the future of TV.

The Paramount+ drama-fantasy series based on the enduring video game franchise has done its job domestically for the streamer: It ranks No. 2 to “Yellowstone” prequel “1883” as the streamer’s most-watched original series on Paramount+, and it fueled sign-up activity for weeks around its March 24 debut.

But Paramount Global’s real payoff for investing nearly $10 million an episode on the series is just starting. “Halo,” a Microsoft-owned franchise with 21 years and counting of storytelling history, has been a cornerstone of the international rollout strategy for Paramount+ that has picked up speed this year.

The well-known title has

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