The frenzied, gamified chase for Labubus

You just can’t win — until you do.

You just can’t win — until you do.

Mia Sato is features writer with five years of experience covering the companies that shape technology and the people who use their tools.

On Thursday night, I toggled endlessly between a TikTok Live stream and a shopping app in anticipation of 9:30PM. For 30 minutes, I hunted for an available listing; many expletives were uttered. I exhibited bot behavior and got iced out of the app multiple times. I tapped so many times my thumbs got sore. This is Labubu drop night.

Something that’s lost in the Labubu mania is that actually buying one from the source

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