The Disney Plus-Hulu merger is way more than a streaming bundle

/ Hulu is now a tile in Disney Plus — and the tech that powers Disney Plus is changing the way Disney does everything.

By David Pierce, editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired.

It’s Hulu. In Disney Plus. Image: Disney

As of today, Hulu is part of Disney Plus. Hulu still exists — it still even has its own app — but it’s also being bundled into Disney’s primary streaming service alongside all the company’s other content. Even the Disney Plus logo changed to integrate that iconic green Hulu hue. 

From a product perspective, the

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