For Hollywood studios eyeing Oscar gold, deciding where to premiere a film is one of the season’s most crucial strategic choices. The right debut at the right festival can generate months of positive buzz; the wrong one can torpedo an awards campaign before it begins.
“It’s a calculated gamble every time,” says a studio executive who requested anonymity in discussing internal strategy. “You’re weighing the potential upside of a festival launch against the very real risk of an early critical rejection that follows you all season long.”
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Premieres at festivals like Telluride, Venice or Toronto offer studios several key benefits. First,
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