Terence Crawford’s victory over Saúl “Canelo” Álvarez pulled in a sizable audience on Netflix.
The bout, which took place at Allegiant Stadium in Nevada on Sept. 13, drew an average minute audience (AMA) of 36.6 million Live+Same Day viewers, per VideoAmp and Netflix. In Live+1, that number rose to 41.4 million viewers. The U.S. audience alone accounted for 20.3 million viewers in Live+Same Day.
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The event peaked at 24 million concurrent streams and reached the number one slot on Netflix in 30 countries, including the U.S., Mexico, the U.K.,
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