The South by Southwest festival, held annually in Austin, Texas, will launch a European edition in London in June 2025.
SXSW London will feature the mix of keynotes conversations, film and TV events, music showcases and showcases for innovations in digital and gaming that have defined SXSW since the festival began in 1987. The London festival will emphasize visual arts, design and fashion with exhibitions and immersive experiences that will be held in the Shoreditch area of east London. SXSW is owned by Variety parent company PMC.
“As a life-long fan of SXSW, I truly believe that it’s more than an event — it’s a movement, a platform
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