The Korean streaming wars are heating up. New data shows the country’s premium video-on-demand sector reached $1.1 billion in revenue during the first half of 2025, with subscriber numbers climbing to 24.5 million.
Research firm ampd, owned by Media Partners Asia, reports that paid subscriptions grew by 1.5 million during the six-month period. The real game-changer came with the introduction of connected TV tracking in Q2, which revealed viewing habits were significantly underestimated. The new measurement methodology boosted reported monthly active users by roughly 35% per platform and sent total viewing hours soaring to 1.2 billion in the second quarter alone.
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