As “Squid Game” Season 3 prepares to launch this Friday, Netflix Korea’s Don Kang is reflecting on an extraordinary journey that has transformed Korean content from a regional phenomenon into a global cultural force.
Speaking at the ongoing APOS conference in Indonesia, the Netflix VP of content for Korea outlined the streaming giant’s continued investment in Korean storytelling and discussed the broader cultural impact of K-content worldwide.
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“Squid Game” Season 2 delivered massive numbers that underscore the franchise’s continued global appeal. The series garnered more than 190 million views in its premiere week alone, with over 60 million views in just
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