Fans feel unleashed to finally re-consume Taylor Swift‘s original six Big Machine albums, now that they count as “Taylor’s versions,” again, too. Streaming and sales for the six-pack of Swift’s seminal titles surged, not unexpectedly, in the days following the Friday morning news that she had purchased her early catalog from Shamrock Holdings, rendering it no longer tainted and untouchable for true Swifties.
Luminate reports that preliminary data shows overall streaming for Swift’s entire catalog increased by 55.1% on Friday, to 30.64 million streams just in a single day, a substantial figure for an artist who has no music out. That 55.1% increase included all of Swift’s recorded music, including
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