The premium streaming market in Southeast Asia gained significant momentum in 2025, powered by a resurgence in account growth, expanded connected TV adoption and a landmark year for locally produced programming, new data from Media Partners Asia and its measurement platform AMPD shows.
Paid streaming accounts across the region increased 19% year-over-year to exceed 61 million across Indonesia, Thailand, the Philippines, Malaysia and Singapore in 2025. Indonesia dominated new account additions and consumed the largest portion of total watch time, while Thailand and the Philippines contributed consistent incremental expansion. In Malaysia and Singapore, where markets have reached saturation, operators focused on boosting user activity and revenue generation rather than
→ Continue reading at Variety
