The TikTok channel faced serious backlash for its patronizing tone.
The TikTok channel faced serious backlash for its patronizing tone.
by Terrence O’BrienNov 17, 2025, 1:14 AM UTCTerrence O’Brien is the Verge’s weekend editor. He has over 18 years of experience, including 10 years as managing editor at Engadget.
That Sky Sports felt the need to launch a TikTok channel specifically marketed towards women and billed as its “lil sis” was questionable enough. But once people got a taste of the content on Halo, it was clear the company had absolutely no idea what it was doing.
Halo didn’t focus on