With avowed ‘massive gamer’ Mohammed bin Salman at the helm, the kingdom’s insatiable appetite and bottomless riches are already remaking the global video game industry.The Next World forum in Riyadh was hosted by the Saudi Esports Federation. Photo by FAYEZ NURELDINE/AFP via Getty Images
You could call it the summer that Saudi Arabia swallowed sports. On June 6th, news broke that Saudi-backed LIV Golf was merging with the Professional Golfers’ Association, funded to the tune of over a billion dollars by the Saudi Public Investment Fund (PIF). In soccer, the world’s most popular and lucrative sport, the kingdom has brought global superstars such as Karim Benzema, Neymar, and Jordan Henderson
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