Anthropic has released a set of four ads as part of its 2026 Super Bowl marketing push that take a swing at artificial-intelligence rival OpenAI‘s push into advertising. The spots each carry the tagline, “Ads are coming to AI. But not to Claude,” referring to Anthropic’s AI chatbot.
Sam Altman, CEO of OpenAI, immediately lashed out about how his competitor positioned OpenAI’s move into advertising, accusing Anthropic of producing “deceptive” ads that are “clearly dishonest.”
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OpenAI said last month that it will begin testing ads on the ChatGPT’s free and low-price subscription tier for users in the U.S. The company promised that
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