Roblox creators will be able to sell merch in-game

Another way for creators to make money from Roblox.

Another way for creators to make money from Roblox.

Jay Peters is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since last year, but today, it’s announcing that it’s opening up its Commerce APIs to eligible Roblox creators. Shopify is the first “integrated partner” for the APIs, and if a creator or brand is a Shopify merchant, they can start selling physical goods inside their experiences.

You can see how

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