CANNES — Robbie Brenner told Mipcom attendees that the toymaker is focused on stepping up its TV development and production now that the Mattel Studios arm has been unified under her leadership as president and chief content officer.
Brenner spoke Tuesday with Leo Barraclough, Variety‘s international features director, in the keynote address on Day 2 of the Mipcom content market. Brenner detailed her unlikely journey from independent film producer to Mattel Studios leader. She reflected on the out of the box success of “Barbie,” which was Mattel’s first feature film effort under the new regime led by CEO Ynon Kreiz, who recruited Brenner to the toymaker in 2018
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