Riz Ahmed goes full James Bond, sort of, in Prime Video’s upcoming comedy series “Bait,” which world premiered on the opening night of the 2026 Sundance Film Festival ahead of its streaming premiere in March. The Oscar nominee writes and stars in the series as a struggling London actor who is thrust into an existential spiral after his audition to become the next James Bond goes viral. Ahmed billed the series as more about life’s audition process than Bond himself.
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