Prime Video is bullish about the large, diverse and volatile Asian streaming market, driven by growth in India and Japan, the streamer’s top executives responsible for the region have said.
The region’s online video component, excluding China, where international streamers cannot be present, is projected to grow at 9.2%, to reach $46 billion by 2028, according to a study from research and consultancy firm Media Partners Asia. The study valued the total video market in Japan at $32 billion, the second largest market in Asia after China. Prime Video is the market leader in the Japanese streaming space.
Gaurav Gandhi, VP, APAC and MENA at Prime
→ Continue reading at Variety
