Prime Video Top International Execs Say Cinema Experience Remains ‘Magical’ Alongside Streaming Push, at AVIA Conference: ‘We Believe in the Theatrical Window’

Despite the streaming revolution reshaping entertainment consumption worldwide, Prime Video‘s top international executives remain steadfast believers in the enduring power of theatrical exhibition.

“We understand that people are selective about what they choose to watch in the theatre, but we think that the opportunity to bring audiences together and have a theatrical experience is still pretty magical,” said Kelly Day, head of international and VP at Prime Video, during a fireside chat at AVIA’s Future of Video India conference. “We believe in the theatrical window.”

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Day’s remarks came during her appearance alongside Gaurav Gandhi, VP for Asia Pacific and MENA at

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