Pluto TV pits human curation against streaming algorithms in new ad campaign

/ Pluto TV thinks its human curators do a better job picking out what you want to watch.

By Emma Roth, a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

Image: Pluto TV

Pluto TV wants you to know that not only does it offer free ad-supported streaming — but it’s curated by humans, too. The Paramount-owned service pushes back against the recommendation algorithm used by Netflix and other major streamers in a new ad campaign that insists humans do a better job of picking what you want to watch.

Each ad

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