Plimsoll Productions, the division of ITV Studios specializing in natural history documentaries and live events, has launched Plimsoll Immersive to develop experiential content for AR, VR and AI wearables.
Plimsoll Immersive’s content will incorporate original ideas as well as the company’s existing intellectual property into new experiences. Narratively and conceptually, the content will maintain Plimsoll’s natural history focus, immersing audiences in 2D and 3D environments via advanced technology.
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Accordingly, Plimsoll’s creative director of natural history, Alex Ranken, will lead Plimsoll Immersive while continuing to make content for broadcast television. Over his past five years with Plimsoll, Ranken has directed and
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