Plimsoll Productions, which is a part of ITV Studios, has launched Plimsoll Digital — a new digital divsion that will be run by longtime Plimsoll exec Ged Mansfield. Mansfield, who will serve as creative director of development and digital, will report to Plimsoll USA head Alan Eyres.
According to Plimsoll, the new division “will develop digital formats and explore emerging technologies, looking at responsible uses for generative AI to empower creatives.”
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Mansfield will utilize the company’s programming archive and library footage that includes natural history, adventure, documentary, and factual entertainment,
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