Aging hipster website begs the internet to tell it what’s cool these days.
Aging hipster website begs the internet to tell it what’s cool these days.
by Terrence O’BrienOct 22, 2025, 7:21 PM UTCTerrence O’Brien is the Verge’s weekend editor. He has over 18 years of experience, including 10 years as managing editor at Engadget.
Pitchfork is going full midlife crisis mode, experimenting with user-generated content, adding comments (when much of the web is moving away from them), and dropping absolutely deranged best-of lists. Like most of the media industry, Pitchfork has struggled in recent years as audiences have shifted
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