Italy’s PiperFilm and France’s Playtime are joining forces to establish a new sales company dedicated to Italian movies called Piperplay that is launching from the Venice Film Festival.
The innovative outfit, which has the makings of a powerful driver for cinema Italiano, will be handling product from the start of its cycle — in other words, from development, packaging and financing, all the way through to production, festival strategy, theatrical release and world sales.
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PiperFilm and Playtime are both at Venice with a roster of top-notch Italian movies, including Paolo Sorrentino’s festival opener “La Grazia” and Pietro Marcello’s “Duse” — on
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