A new state-of-the-art movie theater that seats up to 100 has opened at the West Los Angeles headquarters of Penske Media Corporation, Variety‘s parent company.
The movie theater is equipped with Dolby Atmos and Dolby Vision technologies and is available for premieres, screenings and events.
Nelson Anderson, SVP of creative, worked closely with the Dolby team. “Their engineers built this theatre for a fully immersive experience,” he said. With a 43-speaker system in place, the screening room “has the most channels available, so that when you’re in the theater, you really do have that 360-degree sound. You’ll actually hear and experience things all around you.”
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