Overcoming Language Barriers, Amazon India Has 70 Projects in Development, Country Head Gaurav Gandhi Says

Amazon Prime Video has a whopping 70 originals in development in India, across languages and is doubling down on investments, said country head Gaurav Gandhi on Tuesday, speaking at the APOS India media conference.

“We’ve had lots of success in this [original content] space,” said Gandhi. “We’ve done a lot of work in Hindi, we are now expanding Tamil and Telugu originals. We have over 70 projects in development across various languages. And, this is literally day one for us in this space, because the opportunity here is so much.”

“What’s fascinating for us is that this appeal of Indian original series is not only just in India, but

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