In a move that could suggest the start of a promising future for Portuguese telenovelas in Spain, sales house Onza Distribution has sold primetime hit soap “Cacau” (“Cacao”) to Mediaset España, one of the country’s two big commercial free-to-air broadcasters.
Premiering Jan. 15 in Portugal via broadcaster TVI, the telenovela scored a standout 19.5% ( 861,944 viewers) audience share on its debut. Since then, it continued leading Portuguese TV primetime, averaging a 19% viewership share.
“Cacao” is produced by leading Portuguese telenovela outfit Plural Entertainment for TVI. Following its remarkable track record, Mediaset España inked with Onza to air “Cacao” on its thematic channel Divinity.
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