VERTICAL VANGUARD
Japanese broadcaster Nippon TV has launched Viral Pocket, a new vertical video division aimed at the fast-growing microdrama space.
The division draws on the success of Nippon TV’s short-form drama “We are Coy Every Day,” which has amassed over 2.6 billion organic views since its March 2023 debut. A third title, “The Final Lesson – Only Survivors Graduate,” recently won at the inaugural Asia Short-Form Drama Awards.
Related Stories
Viral Pocket will operate across three areas: original IP development, end-to-end vertical production, and KPI-driven marketing support for
→ Continue reading at Variety
