Nintendo’s bold new era is full of safe bets

A new console, theme parks, movies, and even a museum — as the company expands, it’s less interested in taking risks.

A new console, theme parks, movies, and even a museum — as the company expands, it’s less interested in taking risks.

Andrew Webster is an entertainment editor covering streaming, virtual worlds, and every single Pokémon video game. Andrew joined The Verge in 2012, writing over 4,000 stories.

Nintendo is entering a new era. While most everyone associates the company with video games, for the last few years the brand behind Mario has been steadily expanding itself into something much larger.

“I think people view Nintendo as a gaming company, but we have

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