Heavyweight panels at Mumbai’s inaugural World Audio Visual Entertainment Summit (WAVES) saw entertainment powerhouses converge to explore the evolving relationship between content creators and audiences in the digital streaming era.
Netflix India’s VP of Content Monika Shergill examined how deeply personal stories can become global phenomena. “The audience is always telling us something – they want stories that reflect their lives, their aspirations, and sometimes, offer a beautiful escape,” Shergill noted, pointing to the international success of period drama “Heeramandi: The Diamond Bazaar” as a prime example of locally-rooted content achieving worldwide appeal.
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