Netflix’s ad tier hits 40 million users

/ The streamer is also building an in-house ad tech platform to further expand into the space.

By Andrew Webster, an entertainment editor covering streaming, virtual worlds, and every single Pokémon video game. Andrew joined The Verge in 2012, writing over 4,000 stories.

Illustration by Nick Barclay / The Verge

Netflix’s expansion into an ad-supported model seems to be a hit. Today, at its 2024 upfront presentation, the streamer said that it now has 40 million monthly users on its ad-supported tier globally. That’s up from 23 million earlier in the year; it took six months for the option to hit 5 million users after it launched in 2022. As

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