The streamer’s new format will let advertisers make spots that blend in with its shows and movies.
The streamer’s new format will let advertisers make spots that blend in with its shows and movies.
Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
Netflix is working on a new type of ad that will use AI to let advertisers “marry” their product with the streaming service’s shows and movies. This may sound like Warner Bros. Discovery’s plan to turn its IP into commercials, but during Netflix’s Upfront event on Wednesday, the company demonstrated
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