Netflix Rattles Investors by Ending Subscriber Disclosures — but Apple’s Similar Strategy in 2018 With iPhones Was a Big Success

Netflix made a surprise announcement in reporting its (very good) first-quarter 2024 results this week: The streaming TV powerhouse will stop reporting quarterly subscriber figures starting in 2025.

In response, Netflix shares have taken a hit: The stock is down 8.7% Friday on the news, as investors fret that the lack of visibility into the streamer’s customer numbers signals a looming slowdown in the company’s growth. Subscriber figures have been a coin of the realm in the streaming biz for years, serving as a key signpost of a platform’s growth and overall health.

But analysts pointed out that Apple made a similar move in 2018, when it stopped

→ Continue reading at Variety

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