Data shows that ad-supported subscriptions are the biggest growth driver for streaming platforms.
Data shows that ad-supported subscriptions are the biggest growth driver for streaming platforms.
Jess Weatherbed is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.
Ad-supported tiers are proving to be popular with streaming customers. New data from subscription analyst firm Antenna shows that 46 percent of Discovery Plus, Disney Plus, Hulu, HBO Max, Netflix, Paramount Plus, and Peacock subscribers in the US are paying for ad-supported plans, and that around 75 percent of subscribers have at least tried them.
Many streaming services have ad-supported tiers —
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