NBC will use Jim Fagan’s AI-generated voice for NBA coverage

The AI-generated voice of Fagan, who died in 2017, will appear across select NBA promos, openers, and title sequences.

The AI-generated voice of Fagan, who died in 2017, will appear across select NBA promos, openers, and title sequences.

Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

NBC’s upcoming NBA coverage will include the AI-generated voice of Jim Fagan, a longtime sports narrator who died in 2017. In an announcement on Tuesday, NBC said the AI-generated voice of Fagan will appear across select title sequences, show opens, and promos when the network resumes

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