Universal Music Group, which has taken a leadership role in industry relations with AI businesses and creators, has announced a collaboration with NVIDIA to pioneer what it describes as responsible AI for music discovery, creation, and engagement leveraging the platform’s AI infrastructure and UMG’s massive music catalog.
According to the announcement, the two companies will undertake collaborative research and development to promote shared objectives of advancing human music creation and rightsholder compensation; and will utlize AI to “elevate discovery, engagement and consumption beyond current constructs of search and personalization. Further, the companies will pursue new approaches to leverage AI in order to protect artists’ work and ensure proper attribution
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