California-bred artist Óscar Maydon is expanding his indie label, Rico o Muerto, by signing Victor Mendivil to a 360 deal in partnership with Downtown Artist and Label Services.
The new agreement updates Mendivil’s previous distribution partnership to a full-scale recording contract, solidified at Downtown’s Los Angeles offices. Mendivil now becomes the flagship artist of Rico o Muerto.
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Maydon launched his own music career in 2020 and quickly rose to prominence with hits like “Tu Boda,” featuring Fuerza Regida, which peaked at No. 2 on the Billboard Global 200, and became his first entry on the Billboard Hot 100.
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