HYBE has announced a significant expansion into the rapidly growing African music market through a new global management partnership with two influential voices shaping African and diaspora music: Brandon Hixon and Colin Gayle.
Together, they are launching a global management initiative designed to amplify African artists, develop cross-cultural storytelling, and build long-term creative pathways across the U.S., Asia, and the world, according to the announcement. Under this partnership, HYBE will establish a pipeline of emerging and established talent and sign new artists. Tyla — honored at Variety‘s Young Hollywood event last summer — will be the first artist supported under this expanded vision. She will continue to be guided
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