/ Microsoft has been doing Xbox pop-up ads for months now, but maybe there’s a much better way to do them.
Screenshot by Tom Warren / The Verge
When I turned my Xbox on yesterday, I was greeted with a fullscreen pop-up ad for Call of Duty: Modern Warfare III. I posted on X (Twitter) about it and thought nothing more of it because annoying as it was, this isn’t the first time Microsoft has used a fullscreen takeover to promote
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