The future couldn’t look more vertical than from the 76th floor of the Lotte Tower, the sixth tallest building in the world, where microdrama key stakeholders attended the conference Future Is Vertical: The Global Rise of Short Form Media. The splashy location was aptly chosen by the event’s organizer, the short-form scripted video content company Crisp, which means to shape the next phase of an industry racing toward $26 billion in global revenues by 2030.
One of the key talking points of the conference was the ways in which games and web novels have shaped short form drama. Coming from China, the birthplace and leading market of the
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